Last night after dinner the big kids and I had a Big Bang Theory marathon. We snorted and laughed and had a great time. Then I started looking for a show to fall asleep to, and found Extreme Couponing: All Stars. I completely forgot that I had wanted to watch this show, and, really, there's no question when debating what to watch with your children. We had much more fun watching BBT than we would have watching Extreme Couponing: All Stars, together. So thankfully the late replay was on and I could watch the show.
The first episode I watched featured Faatima and Carla. I remember both of their episodes from the original Extreme Couponing show. The second episode featured Chris and Michelle. I remember Chris' original episode, but not Michelle's. From the beginning of the show, I saw some red flags that caused me to slowly grow more and more angry.
From its inception, the show has talked about how the average shopper can become an extreme couponer. In fact, that seems the entire premise of the show-to teach "average shoppers" these methods of saving huge amounts of money. As much as I don't want to, I'll give them that. All four participants in last night's two episodes of Extreme Coupining: All Stars saved over 97%. However, their methods cause me to question the legitimacy of the idea that the average shopper can duplicate their efforts.
For the contest portion of Extreme Couponing: All Stars, the contestants compete to see who has the largest savings percentage. They must spend at least $500 at retail, and all products are donated to a local food bank. They must buy 15 unique items, and they can only pre-order three types of items. Also, no one item can make up more than 50% of their total purchase. They also compete against the clock. Each contestant has 30 minutes to complete his or her shop.
Here's where I first began to call BS. While they only have 30 minutes to shop, they get to go in the store and do a pre-shop scout. So in addition to the sales ads for the store, they can take notes on any unannounced sales. They can, and did, map out their shop to make for the most efficient use of time. In fact, Michelle completed her shop in less than 10 minutes, erroneously believing that she only had seven minutes remaining when her husband yelled out "seven minutes"-by which he meant seven minutes of the thirty had been used. Also, for three out of four contestants, there appeared to be no other shoppers in the store, both for the scout and the shop. Most couponers I know do not have the time to do pre-shop scouts, and I have never had the luxury of shopping in an empty store.
During the first episode, Carla buys 26 bagged salads. Now, with all products from these shops going to a food bank, 26 salads was a great purchase-and certainly better than the hundreds of two liters of soda that Chris ended up donating. But the average shopper generally can't use 26 bags of a very perishable item. The one exception I can think of is pre-bagged spinach, which can be chopped up and frozen.
The prices for some items also really threw me off. One of the ladies in the first episode bought a lot of name brand pasta for $.50 per package. I realize, that, living rurally, the prices for many foods in my area are higher than those near a major distribution hub, but I haven't seen name brand pasta on sale for less than $.99 per package in
years. My stock up price for name brand pasta, with coupon is $.99 per package.
There was blatant product placement in both episodes. Of course, in a show about couponing for groceries, you should expect that. However, one of the items in Faatima's shop was Comet cleanser. Comet is a Proctor and Gamble product, and every P&G coupon that I have seen in the past several months comes with the new corporate policy that no more than four like coupons may be used in a single transaction. Faatima bought at least 2 cases with what appeared to be 24 cans of comet per case. I could not find a production date for the Extreme Couponing: All Stars episodes, but I did find
this post, which mentions the newly discovered wording on the P&G coupons, from June of 2011. So while I will concede that the show may have been shot prior to June, 2011, the days of the average shopper getting two cases of Comet cleanser, or any Proctor and Gamble product, for almost free are long gone.
One of my issues with the original Extreme Couponing show was the encouragement of using multiple transactions to circumvent either manufacturer's corporate policies on coupon usage, or store limits. In one episode of Extreme Couponing, one shopper had
twenty eight separate transactions. First of all, the store where I heavily coupon, Safeway, has a limit on many items. In fact, the best deals I find there are usually on what are called Super Coupons (SQ)-store coupons issued in their weekly sales flier, that can be combined with Manufacturer Coupons (MQ) for the most extreme deals. The vast majority of these coupons have limits, and, according to Safeway's policy, which is printed on their sales flier, these limits are per household, per day. So while going back to the store the next day is in keeping with corporate policy, stacking multiple transactions in a single day to circumvent store limits is not, at least not at Safeway. Also, stacking multiple transactions in a single trip is rude to other shoppers. I always notify someone behind me in line if I'm couponing-so they know that my transaction will take awhile longer and they may want to choose another line. Using multiple transactions all at the same time, lengthens the check out process even more. So I just don't do it.
In fact, while we're on the subject of of corporate policy, let's go into the policies of the stores that were featured on Extreme Couponing: All Stars. I did not catch the shows in the first episode, but in the second episode, Chris shopped at Shop 'n Save, and Michelle shopped at
Patricia's. I found some unique notes in
Shop 'n Save's coupon policy:
- Internet Printed Coupons cannot be doubled
- Any shopper may redeem a maximum of three Internet Printed Coupons per day
- One coupon per item purchased, with a maximum of six coupons per same six items purchased
In other words, the "average shopper" will never duplicate Chris' results at Shop 'n Save.
This, has always been my biggest pet peeve with the Extreme Couponing shows, and the All Stars series is no different. We won't even talk about the disrespectful shelf clearing behavior it teaches, or
the allegations of coupon fraud. The "average shopper" will never be able to duplicate the stock piles shown on Extreme Couponing, and here's why:
- Do you have time to go to a particular store more than once a week? I don't-and wouldn't even if we lived in a big city where stores are closer, because I would probably have to work outside of the home due to the higher cost of living. When I did live in the city, I did manage to hit multiple stores, but even that was time consuming. Most of us can't do that every day.
- The Extreme Couponing: All Stars episode showed Carla at her newspaper distribution area. I cannot, with any good conscience, subscribe to 1000 papers to get the distribution rate, knowing that any paper with colored ink, which I cannot use in my fireplace, is going to end up in a landfill somewhere.
- Many of the stockpiles, as shown, were probably built using Walgreens' and CVS' customer rewards programs, not by shopping at grocery stores. As I have neither of those stores within 100 miles of me, my stockpile will never look like that.
- Most couponers I know have families, and, as such, want to get in and out of the store in the least amount of time possible. When you have four carts of merchandise, checking out quickly is not an option.
- I do coupon, a lot. I write about my savings each week, or at least, I try to. However, I'm not buying a ton of candy, crappy food full of additives, or harsh chemical cleaners, even if they are free. I find a lot of coupons for items like canned tomatoes, rice, and yeast that I would be buying anyway, but I'm not feeding my family a steady diet of microwaveable pseudo meals just because they are cheap. While we do use some products such as Rice A Roni and some cereals, I try to make the healthiest meal choices possible. No, our meals aren't perfect 100% of the time, and we do have an occasional pizza night, but it's not a steady diet of junk. It does me no good to build a stockpile of items we won't use. And if I won't use them, why would I donate them to the needy?
- What is rarely shown on the Extreme Couponing programs are families buying meat, milk and produce, items that there are rarely coupons for. If I were getting $500 worth of food for $100, you better believe I'm going to spend the $25 left in my budget on fresh produce. Those items are going to reduce your overall savings amount, though, and that's probably not sexy enough for the show's ratings.
- I spend about ten to twelve hours per week doing meal planning, coupon clipping and filing, and planning my shopping trip. I'm guessing that many average shoppers spend less time than that. I see it as part of my job as a home maker. In last night's episode, it was mentioned that Faatima spends 30 hours per week with her coupons. The only way I could do that, was if I had a housekeeper, and a nanny.
I guess, in the end, I believe that TLC could have used their power for good instead of evil. PBS was planning to air a show titled How to Shop for Free, which was intended to be a teaching show, rather than a bright, sexy show looking for huge ratings. It was supposed to air in November, but I never saw it on the schedule (not that I spent a lot of time looking), and I don't see it on their program list for my area. The Extreme Couponing show could have been so much more than what it is. I feel that it is misleading a lot of shoppers regarding how get the most out of your grocery budget.
I'll be starting a series in January about getting the most out of your grocery budget. While I will talk about couponing, I will also talk about meal planning, cooking from scratch, and where to shop to get the most bang for your buck. Truly, feeding your family healthy meals within a budget takes work. If you'd like to be notified when I add those posts, please feel free to sign up for the RSS feed, email notifications or Google Friend Connect over there in my sidebar.